Ethics in LASIK Advertising
“Do we practice medicine in the spirit of Hippocrates, or do we sell used cars?”
Douglas D. Koch, MD
LASIK advertising has become an embarrassment to the field of ophthalmology. Patients are enticed into a risky, unnecessary surgery by aggressive and deceptive advertising. LASIK advertising portrays the surgery as virtually perfect and risk-free. When patients call LASIK providers for information or to schedule a consultation, they are subjected to high-pressure sales tactics. Some LASIK surgeons violate AMA ethics rules by offering financial incentives for referrals.
"I have 20/20 vision after LASIK. So what if my eyes are dry and I can't see at night."
Deceptive Advertising in the News
Deceptive Bait & Switch Ads
Bait and Switch is common practice among LASIK providers.
Lying About Risks
Undercover investigators expose LASIK clinic doctors and employees lying about risks.
Are Risks Revealed?
News story that exposes Clinic