"Do we practice medicine in the spirit of Hippocrates, or do we sell used cars?"
Douglas D. Koch, MD:.
LASIK advertising has become an embarrassment to the field of ophthalmology. Patients are enticed into a risky, unnecessary surgery by aggressive and deceptive advertising. LASIK advertising portrays the surgery as virtually perfect and risk-free. When patients call LASIK providers for information or to schedule a consultation, they are subjected to high-pressure sales tactics. Some LASIK surgeons violate AMA ethics rules by offering financial incentives for referrals.
"I have 20/20 vision after LASIK. So what if my eyes are dry and I can't see at night."
Bait and Switch is common practice among LASIK providers.
Undercover investigators expose LASIK clinic doctors and employees lying about risks.
News story that exposes Clinic
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